#DRUPAL GOOGLE ANALYTICS HOW TO#

If you have an existing Google Account, then you can already access the analytics and tag manager tools. Drupal Implementation Google Analytics Setup This tool has become increasingly popular amongst marketing teams because it allows you to deploy code snippets without the need of a developer. Once installed on your website you can use the GTM user interface to add snippets of code to your site. Google Tag Manager is a free supplemental tool that allows you to get very granular with your tracking metrics and send that information to Google Analytics.

#DRUPAL GOOGLE ANALYTICS HOW TO#

In this article we will teach you how to implement the User-ID feature in your Drupal website using Google Tag Manager (GTM). However, there is a new Google Analytics feature called the User-ID reports that unifies sessions across multiple devices for users logged into your website. Each time they visit the site with a new device, the cookie assigns a new client ID and logs them as a new visitor. The same users may visit your site from their computer, smart phone, or tablet. This works great if the user visits the site using the same device and browser, but that is no longer the case.

If the user has more than one session with the same client ID then they are counted as a returning visitor. returning visitors, “returning visitors” can sometimes be defined as “new visitors.” When a user visits your website, a cookie stores a unique client ID. However, there is one aspect of the tool that can skew your tracking metrics.

It's also absolutely FREE! It's no wonder why GA is the most popular analytics tool. Once you add the code to your website it can track metrics related to your website traffic such as the number of visitors, what part of the world the users are located, what devices are used to visit your site, the most popular pages visited, and much much more. Google Analytics (GA) is the 800-pound gorilla of digital analytics software.

Drupal google analytics